I built RO Growth Studio so you don't have to learn this the expensive way
I'm Roy Osuji, founder and Fractional CMO of RO Growth Studio. I'm based in Manchester and work with clients wherever they are. After years of leading global teams, a 7am call with Asia and a 7pm call with the US is a normal Tuesday. I help founders and CEOs of B2B tech scaleups turn marketing into a predictable, capital-efficient revenue engine.
I've been through the whole journey
Start-ups to £200m
Investment rounds and acquisition
Global lead role, £3B multinational
Over more than 25 years I've worked through the full life of a growing company. I joined start-ups and helped take them to £200m, through successive rounds of investment, through the push to become a business worth buying, and through being bought. I then led growth globally inside a £3B multinational.
That gave me two views that rarely come together, what it takes to grow when every pound matters, and what happens when money stops being the constraint.
The same problems, at every size
In the scaleups and in the multinational, I kept meeting the same things:
Nobody tracking customer acquisition cost or lifetime value, so nobody could say what a customer cost or what they were worth.
Budgets going into random acts of marketing: campaigns, agencies and ads with no line back to revenue.
Capital efficiency treated as the finance team's problem, not marketing's job.
Activity mistaken for growth.
A large company can absorb that. A scaleup can't. It costs you time and runway you don't get back.
Why I started RO Growth Studio
Those gaps are the reason this studio exists. I learned these lessons the slow way, across several companies and a lot of budget.
You shouldn't have to.
I started RO Growth Studio for leaders who are where those companies once were, past the first few million, under pressure from a board or investors, and unsure which part of the marketing spend is working.
What I care about most is passing it on. If one conversation saves you six months and a wasted retainer, that's time well spent, whether or not we ever work together.
How I work
I work as an embedded Fractional CMO with a maximum of three clients at a time, so I'm inside your business, not advising from the edge of it. We start with the RO3 Launchpad, a 90-day approach: audit what's really happening, test on live market data, then scale what works. Along the way I mentor your team and build in AI workflows, so the engine keeps running without me.
Audit
Test
Scale
Let's talk
If any of this sounds familiar, get in touch. No pitch. I'm happy to share what I've learned, even if it only confirms you're already on the right track.
Book a strategy call